Post by account_disabled on Jan 2, 2024 9:13:37 GMT
It even went on to win the Outstanding Commercial award at the Creative Art Emmys in . The advertisement inspired and ignited consumers some of whom destroyed their Nike products and decided to boycott the brand. Despite controversy Nikes online sales increased by in the weeks after its release. Inclusivity is nonnegotiable Weve said it before and well say it again never underestimate the power of inclusivity in marketing. Embracing inclusivity and diversity is embedded in Nikes vision products and its marketing. Aiming to build a diverse and inclusive community Nike constantly celebrates and represents people of all shapes sizes and backgrounds.
The infamous slogan If you have a body you are an athlete symbolises that Nike is a brand for everyone. And with a vast range of products and multiple community spaces Nike makes everyone feel like theyre valued and they belong. According to research by Adobe as of Nike was Mobile App Development Service the leading brand for diversity in advertising. Nike creates and showcases inclusive products like maternity wear adaptive activewear and footwear for those with disabilities and Nike Pro Hijab for Muslim athletes. Whilst we acknowledge that not all marketing teams have a budget like Nike theres no doubt that we can learn so much from their marketing strategy and incorporate this into our own.
If youre interested in building a strong community like Nike why not check out the Audience vs Community Marketing episode of The Girls in Marketing Podcast. dive into the real difference between audience and community and why community is crucial for brands today As marketers staying inspired is pivotal and as we look Aahead to we want to celebrate the women shaping the marketing landscape. Each year we spotlight women to follow with our list and this year is no different. But were mixing it because we want you to get involved Fancy a spot on the list or maybe you know someone who deserves one You can nominate yourself or someone else to feature on our list by filling in the form here.
The infamous slogan If you have a body you are an athlete symbolises that Nike is a brand for everyone. And with a vast range of products and multiple community spaces Nike makes everyone feel like theyre valued and they belong. According to research by Adobe as of Nike was Mobile App Development Service the leading brand for diversity in advertising. Nike creates and showcases inclusive products like maternity wear adaptive activewear and footwear for those with disabilities and Nike Pro Hijab for Muslim athletes. Whilst we acknowledge that not all marketing teams have a budget like Nike theres no doubt that we can learn so much from their marketing strategy and incorporate this into our own.
If youre interested in building a strong community like Nike why not check out the Audience vs Community Marketing episode of The Girls in Marketing Podcast. dive into the real difference between audience and community and why community is crucial for brands today As marketers staying inspired is pivotal and as we look Aahead to we want to celebrate the women shaping the marketing landscape. Each year we spotlight women to follow with our list and this year is no different. But were mixing it because we want you to get involved Fancy a spot on the list or maybe you know someone who deserves one You can nominate yourself or someone else to feature on our list by filling in the form here.